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Fashion seeks dedicated followers with influence online – Yahoo News UK

Online influencers are increasingly courted at events such as London Fashion Week (HENRY NICHOLLS)

Online influencers are increasingly courted at events such as London Fashion Week (HENRY NICHOLLS)

Once kept firmly at arm’s length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage their millions of online followers.

“Influencers will have a leading role in building the legitimacy of creators,” Delphine Dion, professor at France’s ESSEC Business School, told AFP.

“It is thanks to them that many designers will manage to break through.”

The cream of TikTok and Instagram flocked to Masha Popova’s show on Sunday as part of London Fashion Week.

The young Ukrainian designer counted TikTok superstar Abby Roberts, who has more than 16 million followers, among her guests.

“I was in the front row with six other influencers, so I think we are doing well,” said TikTok, Instagram and YouTube content creator Emma Winder after the show.

– Avant-garde –

To be a fashion influencer who matters, you first have to be “trusted by the big names” in the industry, said Dion.

Next you can build a name for yourself as someone with “extremely cutting-edge tastes who can help new fashion players emerge”.

“It’s exactly like the avant-garde dynamics you get in art. You look for the very niche to show you are even more fashionable than the rest,” she added.

The phenomenon is particularly visible on the catwalks at London Fashion Week, known worldwide for giving emerging talents a platform.

Fashionable influencers and stars such as Zendaya, Billie Eilish, Hailey Bieber or Kylie Jenner have been seen wearing outfits by the new generation of designers including Masha Popova, Di Petsa, Chet Lo, Feben, or Yuhan Wang.

– ‘Instant reaction’ –

It’s a win-win situation for influencers as it’s now much “cooler” to wear clothes by young designers than a luxury brand, said Elizabeth Stiles, a consultant for fashion brands.

And from the designer’s point of view, it’s “definitely faster to grow your brand through social media just through the way it works”, she said.

When an influencer posts content “you get an instant reaction, versus magazines where even on-line, it still takes time to write that article and upload it and maybe go through an approval process as well with an editor”, she added.

Social media content creators can also benefit from a good engagement rate, which measures how well their posts interact with their community.

An influencer with a high engagement rate posting a photo, dressed by a young label, is more likely to generate sales for the brand.

– ‘Everyone welcome’? –

Competition between traditional media — including specialist fashion magazines — and former fashion bloggers who are now influencers on TikTok, Instagram or YouTube is not new.

The influential British journalist Susie Lau began with her fashion blog “Style Bubble” in 2006.

Now she writes notably for the British magazine Pop and The Business of Fashion and is also followed by nearly 700,000 people on Instagram.

In an article published in Grazia in 2017 titled “Everyone should be welcome in fashion”, she said she regretted the “negative connotations” that had attached themselves to fashion bloggers, influencers and content creators.

Even as recently as February, she denounced the “gall of most print media” who still in 2023 sneered at influencers.

This, she said, was “hilarious, considering how many have adopted social media modus operandi”.

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fashion an lifestyle

At home with Selmor – NewsDay

The life of celebrities, just like an individual on stage or set, also encompasses various activities. Some celebrities strive to live lives that are separate from the fame that surrounds them.

CELEBRITY life comes with a glamorous public image, but away from the glitz, cheering crowds and fame lies another life.

The life of celebrities, just like an individual on stage or set, also encompasses various activities. Some celebrities strive to live lives that are separate from the fame that surrounds them.

Among those is Afro-jazz singer Selmor Mtukudzi, the daughter of the late music legend and hero, Oliver Mtukudzi. She is married to Tendai Manatsa, son of the late music legend, Zexie Manatsa. NewsDay Weekender caught up with Selmor, who shared the other side of her life away from the studio and stage.

Childhood

Growing up as a child, I looked up to my sister Sandra so much. I thought my sister was so cool and I wanted to be like her, sing like her, dance like her and dress like her. I would even steal some of her clothes to wear.

A normal day

For me, a regular day will see me doing gardening, cooking or even watching television.

Meeting husband, marriage life and motherhood

I met my husband Tendai while we were both working for Tanga wekwa Sando (born Ernest Tanga Kambadzo Sando), a popular Zimbabwean township jazz artiste. Tendai was a guitarist and I was a backing vocalist.

We became instant friends and dated. Our relationship has been so easy because we were friends first. Tendai and I get along very well and we love each other’s company.

I don’t like flowers, I like chocolates, so he always gets me my favourite even for no reason. Tendai plans all our outings and dates.

We are intentional about our marriage. We want to be together, so we make efforts to make each other happy. Nothing in life is easy, you must put in work if you want to enjoy anything in life and that goes for marriage too.

Couples need to understand that marriage is about listening to each other and being willing to compromise for one another, be conscious about their partner’s needs and try to be considerate with their feelings.

When I gave birth to my first-born son, Ben, I was overjoyed. It was unbelievable that I had become a mother. I felt so much love for the little person that I didn’t know existed. I have three kids, (Ben, Hannah and Troy), thus two boys and a girl.

The journey of motherhood has been both wonderful and hectic. There are days I want my kids to leave me alone and let me rest, then miss them so much when they go for holiday or even a weekend at my mother’s place or their cousins’. I love them dearly.

Life of fame

Growing up with a famous parent was not much of a big deal to me. Fame exposes you to an intense invasion of privacy because every single step you take is monitored by paparazzi, the media and the public eye.

There are times I wish people did not know me so I can just do whatever I want without people looking at me. Such luxury people take for granted.

The unfamiliar

Something about me that many might not know is that I enjoy eating dhaka (clay sold) by vendors along the streets or by musika (the market).

Annoying

There are things that seem like compliments, but hurt me to the core. People continually say to me, “Oh you are so tall!” I don’t know what people want me to do about that, I know that I am tall … so? Some will say “You are an amazing musician so do you think you will do better than your father (Oliver Mtukudzi)?”

Low life experiences

My lowest low and saddest experience was when my brother Sam died in a car accident. He was so young, he did not fall sick and his death came as a terrible shock. I was eight months pregnant with my second born son by that time. It was the worst pain ever.

Taste in fashion

I have very simple taste in fashion, so mostly I wear jeans and crop tops although I try to wear dresses occasionally, but it’s very rare for me.

I find it hard to fake anything, I am more of what you see is what you get kind of a person, that is just who I am and it’s not difficult at all for me.

Skin care

When it comes to skin care, I am very fortunate that I am blessed with good skin already. Now that I am getting older, I should probably start doing something.

Hairstyle trademark

I went to Sandringham High School (a Zimbabwean Methodist Church school located 25km from the town of Norton and 65km from Harare) and they did not allow long hair or braiding, so as students, we were all excited to finish school and finally put chemicals in our hair.

So, during my Ordinary Level (Form 4) holiday, I relaxed my hair. I did not like the outcome, I hated it. I tried weaves and many other hairstyles, you name it, but I just did not feel like myself.

From there, I would only braid and then I decided to put locks which I kept for over six years. The Afro then came after I decided to cut my locks.

I had gone through a traumatic life experience and I wanted to let go of something and so I told myself that if I can cut my locks then I can forgive and move on and that is what I did. It was in 2012 and it became my identity.

If you could go back into time

If I could go back in time, I would give myself some advice to speak up when going through something bad and not hold stuff inside.

Piling up things will make you burst and sometimes in the wrong way. It’s important to put yourself first sometimes. It is best to remove yourself from toxic people who make you lose sleep over silly things.

Forgiving someone is for your own good, let go of things and be the happiest. Pray and work hard. Choose a lane and stick with it. Do not care too much what people think or say about you. Never settle.

Hobbies

Every weekend, we either go to a movie house or just find a good movie to watch at home with my husband and kids. Whenever I have time, it’s either you find me in the kitchen cooking or baking because I am very passionate about it.

No place like home

I have travelled to several countries, but I always find that I love it here back home more than anywhere else.

I loved Australia because of the beautiful weather, but then I hate that they have a lot of snakes and dangerous spiders. I would rather stay in Zimbabwe. There is no place like home.

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fashion an lifestyle

Roil Byo Arts Awards set for November – Newsday

In a statement, the organisers said this year’s awards sought to improve the technical presentation of the awards to empower those in the production value chain.

ORGANISERS of the annual Roil Bulawayo Arts Awards (RBAA) have set November 25 for this year’s edition of the ceremony to be held at the Zimbabwe International Trade Fair Grounds in Bulawayo.

In a statement, the organisers said this year’s awards sought to improve the technical presentation of the awards to empower those in the production value chain.

As part of the preparations, a two-day choreography workshop was held on September 14 and 15, with the first set of auditions set for the beginning of October.

The technical workshop will then follow in mid-October.

“The awards will start receiving nominations and submissions of works produced from August 2022 up to September 30, 2023, in both hard and soft copies from October then closes on the 20th of the same month,” part of the statement read.

“The receiving offices will be Studio 10 located at the National Art Gallery in Bulawayo and Sabela Studios at ZITF, while soft copy submissions can be emailed to [email protected].”

The awards categories include dance ensemble, theatre actress and actor, arts photographer, female and male dancers, theatre production, comedian, poet, literary work (fiction and non-fiction) and Ndebele literary work.

The categories also include visual artist (2D), visual artist (3D), arts journalist (all media) fashion designer/house, model, arts ambassador (worldwide).

Also to be honoured at the awards are hip-hop artiste/act, kwaito/house/gqom act, Alternative Music, gospel artist/act, imbube/a capella group/act and Tshibilika/rhumba act, music producer, music video, Song of The Year, TV production/programme, short film, screenplay, film/TV actress and actor and band (covers), Newcomer of The Year (all genres), Male and Female Artiste of the Year, Achievement Award, People’s Choice Award (all genres).

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fashion an lifestyle

Roil Byo Arts Awards set for November – NewsDay

In a statement, the organisers said this year’s awards sought to improve the technical presentation of the awards to empower those in the production value chain.

ORGANISERS of the annual Roil Bulawayo Arts Awards (RBAA) have set November 25 for this year’s edition of the ceremony to be held at the Zimbabwe International Trade Fair Grounds in Bulawayo.

In a statement, the organisers said this year’s awards sought to improve the technical presentation of the awards to empower those in the production value chain.

As part of the preparations, a two-day choreography workshop was held on September 14 and 15, with the first set of auditions set for the beginning of October.

The technical workshop will then follow in mid-October.

“The awards will start receiving nominations and submissions of works produced from August 2022 up to September 30, 2023, in both hard and soft copies from October then closes on the 20th of the same month,” part of the statement read.

“The receiving offices will be Studio 10 located at the National Art Gallery in Bulawayo and Sabela Studios at ZITF, while soft copy submissions can be emailed to [email protected].”

The awards categories include dance ensemble, theatre actress and actor, arts photographer, female and male dancers, theatre production, comedian, poet, literary work (fiction and non-fiction) and Ndebele literary work.

The categories also include visual artist (2D), visual artist (3D), arts journalist (all media) fashion designer/house, model, arts ambassador (worldwide).

Also to be honoured at the awards are hip-hop artiste/act, kwaito/house/gqom act, Alternative Music, gospel artist/act, imbube/a capella group/act and Tshibilika/rhumba act, music producer, music video, Song of The Year, TV production/programme, short film, screenplay, film/TV actress and actor and band (covers), Newcomer of The Year (all genres), Male and Female Artiste of the Year, Achievement Award, People’s Choice Award (all genres).

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