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In Davis County, landslides destroying homes and scenery is … – Salt Lake Tribune

1983 was Utah’s great flood year, the year when Salt Lake City’s State Street briefly turned into a river. But Davis County was among the areas with the most extensive destruction that year. For the historic floods, yes, but also for the number of landslides and the sheer amount of damage.

In May and June of that year, the county saw over 100 debris slides, destroying homes and causing millions of dollars in damage, according to a 1989 report from the Utah Geological and Mineral Survey.

Davis County is historically one of the hardest-hit counties by landslides in the state, although Utah’s biggest slide happened in Utah County near the town of Thistle in Spanish Fork Canyon.

This spring has also been wet, and the Utah Geological Survey estimates there have been 80 recorded landslides around the state this year, with eight taking place in Davis County, according to Greg McDonald with the UGS.

While the slides this year haven’t been as damaging as 1983, the uptick in landslides can be linked to the huge amount of snow from this winter, which leads to saturated soil that can deteriorate during the spring runoff, according to a Utah Geological Survey presentation to the Utah Legislature earlier this month.

But given the high snowpack around Utah, McDonald said there have been fewer landslides this year than the UGS anticipated.

“We knew with the record snowpack this year, we were gonna have landslide issues,” McDonald said. “There have been quite a few, and we’re still responding to several, but it’s not as widespread as it has been in past years.”

The 1983 landslides

Around Memorial Day in 1983, the cool, wet weather that plagued Utah for months gave way to temperatures in the 90s, causing widespread floods around the state.

The already damp mountain soil couldn’t absorb the record snowpack, as the state had seen back-to-back years of heavy winters, further compounding the risk of landslides and mudslides.

“The snow melt just crashed. It just heated up way too fast,” McDonald said. “That caused a bunch of soils on the sides of these side canyons to become saturated and mobilize to debris slides, which then became debris flows as they entered flooding channels.”

Among the areas hardest hit was Farmington, where a landslide tore through nearby Rudd Canyon and scattered dirt and debris across nearly 18 acres of land, according to the 1989 UGS report. The landslide caused $3 million in damages to homes alone, as it leveled eight houses and damaged 35 others. The slide also caused over $1 million in damage to public facilities.

An article from United Press International from May of 1983 described the Rudd Canyon slide as “a 20-foot-high wall of mud” that forced the evacuation of the Lagoon Amusement Park. Farmington’s public works director told UPI that officials evacuated the park “because of the number of people there and we weren’t sure what the slide would do.”

In nearby Fruit Heights, 75 people were evacuated that spring after officials started to worry about a landslide in Baer Canyon. The area avoided widespread catastrophe, but the report says, “water lines, culverts, and personal property in that community were subjected to damage.”

Bountiful also suffered extensive damage. The 1989 report says two significant slides pushed debris out of Stone and Barton creeks, causing around $4 million in damages. Water systems in Bountiful were contaminated after the aqueduct that moved irrigation water to the town was destroyed.

In total, the report says Davis County suffered around $18 million in damage in the spring of 1983 due to landslides.

Years in between

Even without the record snow that helped trigger the ‘83 landslides, Davis County has seen recurrent damage from landslides over the years.

In 1998, a landslide along Sunset Drive in Layton damaged seven lots and led to a home being condemned, according to a report from the UGS. City officials studied the area’s landslide risk and later proposed building a drainage system near the edge of the slope where the homes were on Sunset Drive. However, another UGS report says, “the majority of homeowners decided not to finance the installation.”

On April 15, 2006, the same slide was reactivated. Like in 1983, the landslide could be connected to an increased amount of groundwater due to snowfall.

“A 4- to 8-foot increase in groundwater levels between March 16 and April 17, 2006, apparently triggered landslide movement, and is in part a result of the significant snow and rain that fell on April 6,” the UGS report on the Sunset Drive landslide said.

Steve Garside, assistant city manager for Layton, said the Sunset Drive landslide was partially due to homeowner mistakes — one homeowner dug out part of their land to put in an in-ground trampoline for their children.

“When you pull the dirt away from the downhill side of your foundation, so there’s nothing holding the foundation back, that causes a little bit of a problem,” Garside said.

Nowadays, if you head to the 1800 block of East Sunset Drive, you’ll see two empty lots. The home that once stood at 1843 East Sunset Drive is no more: the home sat squarely on the scarp — or the edge of a landslide — during the 2006 slide. With the foundation badly damaged, the house had to be removed.

To the southwest of Sunset Drive, you’ll find another area of Layton where homes once stood.

In August 2001, a landslide along Heather Drive hit six homes, causing over $1 million in damages and forcing evacuations, according to a UGS report. Heather Drive is located on a slope perched above South Fork Kays Creek.

The Heather Drive slide happened slowly over a few years, according to the same report. One homeowner began to see cracks in his home’s foundation in 1998. Another homeowner fixed a driveway in July 2000 and noticed the ground slowly shift for a year.

Over August, homes along the northern edge of the road slowly slid away from the road, leaving a gap of several feet between Heather Drive and the sinking homes. The slide also damaged buried water and gas lines, which were shut off while the homes above creaked and popped from the slow-moving slide, the UGS report said.

Three houses were moved off the landslide while three others were torn down.

Steve Garside, assistant city manager for Layton, said the homes lost in the Heather Drive landslide had been there for years, which made the slide all that more surprising when it happened.

“(Those homes) were actually built when the town of East Layton existed, and East Layton became a part of Layton City in ‘81, and so obviously, those homes had been there for a long time,” Garside told The Tribune.

Months before the 2006 Sunset Drive slide in Layton, a child in South Weber was injured when a fast-moving landslide hit the back of a home before bursting through a wall, a UGS report says. On top of the bluff where the slide started was a pond in a gravel pit, and officials found the bluff being saturated with water was one of the main factors in creating the slide.

Recent Slides

Garside said Layton continues to make improvements to mitigate landslide risk. Things like debris basins near the mouths of canyons can reduce potential damage if chunks of earth start flowing through creeks of the mountains.

“We always know that Mother Nature wins, as we say, so the best thing that we’ve done is try to make sure that our storm drain system will handle what is out there,” he said.

But even with mitigation, landslides are still largely unpredictable. Last month, a Layton home on Hidden Hollow Drive was evacuated after a resident heard water running underneath the pavement. Over the next several weeks, the earth shifted into the home, and according to UGS, two other homes are potentially threatened in the same slide.

In eastern Layton, another slide took place near Hobbs Creek Drive the same month. Despite the slide, a UGS report says no structures were damaged, though the bottom of the slide does appear to be close to a home.

One building was destroyed and two people were injured during a landslide in Fruit Heights last month. The leveled building was not a home, and a UGS report said the landslide was stable, though it could potentially move again with enough precipitation.

Like floods, landslides depend on weather

Garside said the area’s landslide risk would, like with flooding, depend in part on the weather. The sudden runoff triggered the 1983 floods and landslides, and a similar temperature fluctuation would be potentially harmful.

Layton City was initially concerned about snow in mid-elevations, Garside said, but much of that snow has melted off in recent weeks. But a good amount of snow has yet to melt off around Layton.

I’m “not excited to see the 80s yet,” Garside said, “but if we keep it low 80s into the 70s, we should be in good shape. And I’m not anticipating … any additional slides.” He added the caveat that more slides would be possible if heavy rainstorms were in the forecast.

But even given the region’s recent shift to temperatures in the high 70s and low 80s, a jump to hot weather doesn’t seem to be on the horizon, at least for now.

McDonald said this year has been hit or miss, as some slides the UGS expected to take place held steady while other areas thought to be more stable gave way. McDonald said the past three years of drought and a lack of groundwater could play a part, but there’s no way to be sure.

“It’s been a busy spring, but it hasn’t been as bad as it could have been,” McDonald said.

Correction: This story was updated to reflect that State Street became a river in Salt Lake City in 1983.

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New Stakes and Stake Presidencies Announced in May 2023 – Church Newsroom

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stake-president

The stake president holds the priesthood keys to lead the work of the Church in the stake. He and his counselors form a stake presidency. They care for stake members with love, helping them become true followers of Jesus Christ.2023 by Intellectual Reserve, Inc. All rights reserved.

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This story appears here courtesy of TheChurchNews.com. It is not for use by other media.

By Church News Staff, Church News

Following is a list of newly created stakes and stake presidencies of The Church of Jesus Christ of Latter-day Saints from around the world.

NOTE: When a new stake is created or a stake presidency is reorganized in an existing stake, leaders are given time to report the changes and provide brief biographical information for each member of the new stake presidency. A list of stakes reporting changes is compiled and published at the end of each month. The actual date of the stake’s creation or reorganization is in parentheses following the name of the stake.

New Stakes

A new stake has been created from the Caldwell Idaho and Caldwell Idaho East stakes. The Caldwell Idaho Snake River Stake, which consists of the Jordan Valley Branch and the Caldwell 6th, Caldwell 16th, Caldwell 4th, Homedale 1st, Homedale 2nd, Marsing 1st and Marsing 2nd wards, was created by Elder Chi Hong (Sam) Wong, General Authority Seventy, and Elder Kenneth J. Firmage, an Area Seventy.

CALDWELL IDAHO SNAKE RIVER STAKE: (March 26, 2023) President — Jason Robert Nielsen, 51, ONE Grounds Management CEO and owner; wife, Stephanie Lynn Child Nielsen. Counselors — Dwayne Michael Fisher, 48, Champion Produce Sales vice president of marketing, and Tamura Farms Inc. general manager; wife, Tracy Lynn Tewalt Fisher. Matthew Wayne Duckett, 48, South Mountain Cattle Inc. owner; wife, Pyper Kensington Schade Duckett.

A new stake has been created from the Eagle Mountain Utah East Stake. The Eagle Mountain Utah Porter’s Crossing Stake, which consists of the Brookhaven, Chilton Park, Kiowa Valley, Liberty Farms, Porter’s Crossing, Ranches Parkway 2nd (Spanish), Skyline Ridge and South Pass wards, was created by Elder Brook P. Hales, General Authority Seventy, and Elder Thomas K. Checketts, an Area Seventy.

EAGLE MOUNTAIN UTAH PORTER’S CROSSING STAKE: (April 16, 2023) President — Nicolas Andrew Davis, 34, Seminaries and Institutes of Religion seminary instructor; wife, Danielle Doutre Davis. Counselors — William Aaron Nelson, 47, EMI Health senior database administrator; wife, Shannon Rae Anderson Nelson. Shane Douglas Patterson, 38, Verisk AVP training and implementation employee; wife, Realyn Grant Patterson.

A new stake has been created from the Guayaquil Ecuador Kennedy and Guayaquil Ecuador Las Orquideas stakes. The Guayaquil Ecuador Alborada Stake, which consists of the Francisco de Orellana, Guayacanes, Isidro Ayora, José María Egas and Los Sauces wards, was created by Elder Jorge T. Becerra, General Authority Seventy, and Elder Enrique R. Mayorga, an Area Seventy.

GUAYAQUIL ECUADOR ALBORADA STAKE: (Feb. 26, 2023) President — Aldo Fabricio Casal Lipari, 39, Seminaries and Institutes of Religion coordinator; wife, Nelly Rebeca Pintado de Casal. Counselors — Wilson George Gonzalez Game, 42, Jaspharm Corp. salesperson; wife, Marianela Janet Zeas de Gonzalez. Carlos Guillermo Cuesta Merelo, 50, industrial engineer; wife, Patricia Carola Vásquez de Cuesta.

A new stake has been created from the Iloilo Philippines North Stake. The Iloilo Philippines Central Stake, which consists of the Jaro 1st, Jaro 2nd, Lapaz, Lapuz, Leganes 1st and Pavia wards, was created by Elder Carlos G. Revillo Jr., General Authority Seventy, and Elder Bartolome L. Madriaga, an Area Seventy.

ILOILO PHILIPPINES CENTRAL STAKE: (Feb. 5, 2023) President — James Gumboc Garcia, 43, business owner; wife, Kristine Aligaen Sorilla Garcia. Counselors — Carlito Ismael Pablero, 48, Lemacel Trading Corp. field supervisor; wife, Flordeliza Nardo Eyao Pablero. Jecks Randall Dullete Andrada, 41, aircraft maintenance technician school instructor; wife, Estrellita Obungen Ong Andrada.

A new stake has been created from the Lehi Utah Holbrook Farms Stake. The Lehi Utah Cold Spring Ranch Stake, which consists of the Cold Spring Ranch 1st, Cold Spring Ranch 2nd, Evans Farm, Hardman Farms, Holbrook Farms 2nd and Holbrook Farms 3rd wards, was created by Elder Clark G. Gilbert, General Authority Seventy, and Elder Blaine R. Maxfield, an Area Seventy.

LEHI UTAH COLD SPRING RANCH STAKE: (March 19, 2023) President — Eric Ronald Sharp, 55, Oracle sales director; wife, Ira Lou Arbogast Sharp. Counselors — Cesar Manuel Orrego Larrosa, 60, Church IT project manager; wife, Martha Serrana Pereira Viega Orrego. Kenneth Arthur Corbett, 60, artist; wife, Jayne Kathryn Folsom Corbett.

A new stake has been created from the Nairobi Kenya East and Nairobi Kenya West stakes. The Nairobi Kenya South Stake, which consists of the Athi River 2nd, Mlolongo and Ruai branches and the Athi River 1st, Kitengela, Nairobi 1st, Nairobi 2nd and South B wards, was created by Elder Matthew L. Carpenter, General Authority Seventy; and Elder Willy Binene, an Area Seventy.

NAIROBI KENYA SOUTH STAKE: (March 5, 2023) President — Fredrick B. Shamola, 44, MLU supervisor; wife, Irene Wesonga Luchuku Shamola. Counselors — Peter Kirima Orembo, 43, Church area human resources manager; wife, Caroline Ngina Mwikya. Stephen Nzoiki Kasue, 41, Sunhil Fentures Ltd. dispatch clerk; wife, Kaleso Mercy Kyalo Nzioki.

A new stake has been created from the Ngandajika Democratic Republic of the Congo District. The Ngandajika Democratic Republic of the Congo Stake, which consists of the Kalubanda and Kasonji branches and the Kabanda, Kabidimba, Mboka, Ngandajika and Tshioji wards, was created by Elder Ian S. Ardern, General Authority Seventy, and Elder Pungwe S. Kongolo, an Area Seventy.

NGANDAJIKA DEMOCRATIC REPUBLIC OF THE CONGO STAKE: (March 12, 2023) President — Ilunga Matthieu Tshibumbu, 30, Bureautique Noemat Gift employee and employment and labor service agent; wife, Tshibumbu Noella Nzeba. Counselors — Kayembe Albert Cibangu, 30, veterinarian and sector agronomist agent; wife, Philoméne Ngoya Nkongolo. Richard Kayembe Kayembe, 33, farmer; wife, Kayembe Solange Mbombo.

A new stake has been created from the Pucallpa Perú Stake. The Pucallpa Perú Centenario Stake, which consists of the Campo Verde Branch and the Bolognesi, Centenario, Primavera, Sáenz Peña and Ucayali wards, was created by Elder Jorge F. Zeballos, General Authority Seventy, and Elder Víctor R. Calderón.

PUCALLPA PERÚ CENTENARIO STAKE: (March 5, 2023) President — Gilberto Salomón Linares Abril, 64, self-employed; wife, Yorcy de Linares Davila. Counselors — Hamlet Torres Maldonado, 57, Avicola Torres owner; wife, Zulma de Torres López. Eduardo Vela Rojas, 37, merchant; wife, Janeth del Pilar de Vela Gonzales.

A new stake has been created from the Raleigh North Carolina South and Raleigh North Carolina stakes. The Wake Forest North Carolina Stake, which consists of the Creedmoor and Knightdale 2nd (Spanish) branches and the Falls Lake, Franklinton, Henderson, Knightdale 1st, Wake Forest 1st, Wake Forest 2nd and Zebulon wards, was created by Elder Matthew S. Holland, General Authority Seventy, and Elder Matthew S. Harding, an Area Seventy.

WAKE FOREST NORTH CAROLINA STAKE: (March 19, 2023) President — William Gerald Thornton Jr., 54, Bandwidth Inc. vice president of global tax; wife, Angela Lynn Jennings Thornton. Counselors — Robert Joaquin Foster, 46, optometrist; wife, Carleen Davis Foster. James Matthew Coombs, 50, Kempsville Building Materials sales director; wife, Kay Jane Lee Coombs.

Reorganized Stakes

ACCRA GHANA CHRISTIANSBORG STAKE: (April 16, 2023) President — Augustine Gyawu Adjei, 36, Hubtel Ltd. head of engineering; succeeding Dennis K. Ocansey; wife, Susan Atswei Okang. Counselors — Andrews Kwaku Karikari, 44, Church regional facilities manager; wife, Gladys Kukua Mensah Karikari. Ronald Adjei Danso, 54, 5E Company Ltd. CEO; wife, Susana Mataniu M Ete Danso.

ACCRA GHANA MADINA STAKE: (Feb. 12, 2023) President — Yaw Adjin Danso, 39, Seminaries and Institutes of Religion coordinator; succeeding Samuel E. Eghan; wife, Priscilla Annoh Danso. Counselors — Alexander Ansong, 35, Church area support analyst and Lexans Properties manager; wife, Monalisa Yingura Ansong. Victor Acheampong Ofosu-Hene, 40, Izwe Savings and Loans Plc. compliance manager; wife, Benedicta Emefa Diaba Ofosu-Hene.

ANNAPOLIS MARYLAND STAKE: (Jan. 29, 2023) President — Preston Wade Jones, 55, SAIC cybersecurity operations senior manager; succeeding Kenneth V. Niumatlolo; wife, Lara Beth Peterson Jones. Counselors — Rodolfo Valentin Beltran Suxo, 53, Brivo senior manager; wife, Patricia Hurtado Ardaya Beltran. Troy Wade Corbett, 54, Department of Defense business financial manager; wife, Tania Renee Brown Corbett.

BAKERSFIELD CALIFORNIA STAKE: (March 26, 2023) President — Merrill Neuteboom Dibble, 48, Renewable Resources Group managing director; succeeding Gary F. Carter; wife, Kellie Blake Dibble. Counselors — Jeffrey Day Scott Pruett, 51, Aera Energy LLC senior engineer; wife, Bevis Delene Williams Pruett. Spencer Neil Birch, 46, South Valley Farms general manager; wife, Michelle Catherine Bates Birch.

BARILOCHE ARGENTINA STAKE: (April 23, 2023) President — Juan Matias Anfuso, 39, field assistant; succeeding Alejandro E. Olaiz; wife, Marisel Luz Anfuso. Counselors — Fernando Daniel Pereira Ghiena, 40, carpenter; wife, Juana del Carmen Pereira. Sebastian Alfredo Curapil, 33, Rex Argentina SA operations manager; wife, Denise Anabel Narvaez.

BLUFFDALE UTAH STAKE: (March 26, 2023) President — Derek Bradley Taylor, 48, Briargate Partners managing director; succeeding Adam F. Ghiz; wife, Kristen Burrup Taylor. Counselors — Christopher Lee Swank, 57, Becton Dickinson director of operations; wife, Michelle Durfey Swank. John Ryan Bevan, 42, Gardner Group president of construction; wife, Sarah Jean Tutt Bevan.

BOUNTIFUL UTAH VAL VERDA STAKE: (March 12, 2023) President — James Brett Finklea, 47, Church digital finance transformation lead; succeeding Jeffrey K. Anderson; wife, Heidi Jo Hillstead Finklea. Counselors — Lance Eldon Lewis, 47, Church area planning manager; wife, Bobbi Jo Andrew Lewis. Mark Andrew Hyde, 46, DermTech area medical director; wife, Jamie Jensen Hyde.

BUENA VISTA VIRGINIA STAKE: (March 26, 2023) President — Michael Jared Huntsman, 55, certified registered nurse anesthetist; succeeding Jan-Erik Jones; wife, Michele Marie Hawkes Huntsman. Counselors — William Douglas Braddy, 57, Southern Virginia University development office employee; wife, Elizabeth Turner Weaver Braddy. Evan Darrell Ownby, 47, physician; wife, Anne Colleen Cannon Ownby.

CALDWELL IDAHO STAKE: (March 26, 2023) President — Christopher William Stratton, 50, State of Idaho financial officer; succeeding Jason R. Nielsen; wife, Amylee Severe Stratton. Counselors — Daniel Powell Rhoton, 46, Southwark Metal plant manger; wife, Aja Leigh Nope Rhoton. Philip John Bevington, 63, Ada County database administrator; wife, Lisa Jo Cheney Bevington.

CALDWELL IDAHO EAST STAKE: (March 26, 2023) President — Jon Cortney Stauffer, 47, Nampa School District director of operations; succeeding Christopher W. Stratton; wife, JLynne Joanne Bailey Stauffer. Counselors — Jonathan Paul Cole, 44, Sensata Technologies engineering manager; wife, Andrea Eileen Shackelford Cole. Kamron K Eck, 39, Seminaries and Institutes of Religion seminary principal; wife, Lisa Anne Ashby Eck.

CASTLE DALE UTAH STAKE: (March 19, 2023) President — Wayne Earl Huntington, 57, Stewart’s Market store director; succeeding Dennis W. Tuttle; wife, Mary Geniel Stewart Huntington. Counselors — Robert Bruce Yost, 46, Eastern Utah Community Credit Union president and CEO; wife, Christy Ann Robertson Yost. Brock Eugene Johansen, 45, Emery Telcom CEO; wife, Andrea Perkins Johansen.

CEDAR CITY UTAH NORTH STAKE: (Feb. 5, 2023) President — Stacey Eugene Cooper, 57, New York Life Insurance Co. agent; succeeding William S. Albrecht; wife, Terri Foote Cooper. Counselors — Scott Thomas Jones, 52, business owner; wife, Tara Lynn Dalley Jones. Matt Aaron Munson, 45, attorney; wife, Keri Ann Miller Munson.

COBAN GUATEMALA STAKE: (March 12, 2023) President — Mario Enrique Chocooj Pop, 43, ANACAFE specialist; succeeding Duglas R. Coy Duering; wife, Paula Mercedes Cú Col. Counselors — Cesar Leonel Corleto Green, 53, Agricultural Training School director; wife, Nidia Gabriela Molina Rey de Corleto. Nery Benjamin Poou Alva, 49, Seminaries and Institutes of Religion coordinator; wife, Hilda Filomena Chiquín Bac de Poou.

COLVILLE WASHINGTON STAKE: (March 19, 2023) President — Ryan Lynn Bates, 44, general dentist; succeeding Erik D. Stark; wife, Afton Child Bates. Counselors — Jon Lee Moak, 56, Hewes Marine Inc. Co. MIS supervisor; wife, Tracy Lynne Claypool Moak. Bryce Patterson Lee, 41, self-employed business owner; wife, Amanda Merie Powell Lee.

COTONOU BENIN STAKE: (March 19, 2023) President — Ange Odilon Mahuénan Sahoui, 31, Church distribution clerk; succeeding V. Modeste Kpadonou; wife, Eveline Genevieve Dokoui. Counselors — Lamine Baoua Sadou, 41, handyman; wife, Eloise Baoua Sodogandji. Kotchegnin Oluwa Daniel Adjilé, 45, SOS Children’s Village International ESL teacher; wife, Philoméne Aïssoun.

DELAND FLORIDA STAKE: (March 12, 2023) President — Ryan Laval Begin, 44, Kitchen Gallery Showroom Inc. vice president; succeeding Andrew L. Larson; wife, Susan Taula’ Ai Ah Ping Begin. Counselors — Daniel Earl Smith, 57, CTO Realty Growth Inc. senior vice president, general counsel and corporate secretary; wife, Monica Lynn Crossett Smith. Kurtis Scott Tucker Jr., 40, IBM finance employee; wife, Julie Anne Gillman Tucker.

DENVER COLORADO NORTH STAKE: (March 19, 2023) President — Robert Corey Leishman, 41, Charles Stark Draper Laboratories (Draper) PNT area lead; succeeding Ronald L. Hellbusch; wife, Lisa Willardson Leishman. Counselors — Robert Fraser Whitaker, 43, Lumen Technologies Inc. senior income tax manager; wife, Lisa Gardner Whitaker. Dustin Charles Trail, 42, Carlson Associates real estate developer; wife, Jennifer Lynn Thornton Trail.

DENVER COLORADO STAKE: (March 12, 2023) President — Benjamin Bruce Bassett, 40, dentist; succeeding Peter J. Krumholz; wife, Kacey Lanai Walker Bassett. Counselors — Jermaine Alexander Carroll, 45, C&C Solutions LLC general counsel; wife, Zabel Anoush Ouzounian Carroll. Ryan Finsrud Howell, 44, attorney; wife, Kristen Weed Howell.

EAGLE RIVER ALASKA STAKE: (April 23, 2023) President — James Steven Shaha, 39, orthopedic surgeon; succeeding Kevin J. Parks; wife, Erin Lee Oakeson Shaha. Counselors — Kevin Blaine Worley, 53, Alaska VA program manager; wife, Shelley Lucinda Long Worley. Austin Tyler Nelson, 46, physician; wife, Andrea Noel Shaw Nelson.

EKPOMA NIGERIA STAKE: (Feb. 12, 2023) President — Emmanuel Ateghie, 51, entrepreneur; succeeding Irumudomon F. Akhidenor; wife, Atuah Susan Ateghie. Counselors — Christian Chijioke Emeanuria, 45, Contec Global Infotech Ltd. automated revenue supervisor; wife, Blessing Akhine Enato Emeanuria. Clifford Benjamin Ojeaga, 25, phone engineer.

EL TIGRE VENEZUELA STAKE: (Jan. 29, 2023) President — Hector Rafael Rodriguez Rojas, 35, Hexacta semi senior software developer; succeeding Jesus A. Colls Garcia; wife, Yetzabeth Margarita de Rodriguez Garcia. Counselors — Victor Jose Rendon Martinez, 52, Ipasme security officer; wife, Liantha Carolina de Rendon Itanare. Jesus Alberto Lopez, 37, Luis Ratia general maintenance employee; wife, Carmen Teresa Itanare Delgado.

EMMETT IDAHO STAKE: (April 30, 2023) President — Justin Mark Walker, 42, Adalant wealth management specialist; succeeding Kelsey M Peterson; wife, Erin Molly Jones Walker. Counselors — Luther Ryan Hale, 52, therapist and counselor; wife, Kari Lynne Wilcox Hale. Joshua Carlyle Wester, 47, Noble Healthcare co-owner; wife, Anne Campbell Wester.

FORTALEZA BRAZIL BOM SUCESSO STAKE: (April 23, 2023) President — Anézio Bezerra de Brito Filho, 48, Fortaleza Prefecture public agent; succeeding Francisco Fabio da Silva; wife, Ariane Alves Ribeiro de Brito. Counselors — Francisco Eliano Pinheiro Felipe, 39, D’Ávila Air mechanic; wife, Fabiana Mendonça dos Santos Felipe. Antônio Rodrigues Mota Neto, 37, lawyer; wife, Liliane Martins de Macêdo Mota.

GARDEN CITY KANSAS STAKE: (April 16, 2023) President — Lance Melvern Palmer, 46, dentist; succeeding Scott G. Angelos; wife, Amber Marian Lowry Palmer. Counselors — David Michael Bunkall, 49, orthodontist; wife, Robyn Dover Bunkall. Armando Caballero, 46, Deseret Cattle Feeders LLC general manager; wife, Ann Adele Genho Caballero.

GUATEMALA CITY PALMITA STAKE: (March 5, 2023) President — Manuel Enrique Recinos Enriquez, 47, Church temple facilities manager; succeeding Byron L. López Castillo; wife, María Alejandra Reguero Porta de Recinos. Counselors — David Fernando Echeverria Abularach, 40, EducA Learning education director; wife, Priscila Emperatriz Sagastume Peña de Echeverria. José Alberto López Zepeda, 37, Church welfare and self-reliance manager; wife, Vivian Sofía Álvarez de López.

GWERU ZIMBABWE STAKE: (March 19, 2023) President — Rangarirai Mukundu, 50, private college owner and director; succeeding Sipho Ndlovu; wife, Precious Wicho Mukundu. Counselors — Ian Tatenda Nyazika, 31, taxi driver; wife, Violet Mukangara Nyazika. Denver Chemhuru, 31, self-employed prospector; wife, Manyara Beaula Matangulani Chemhuru.

IONA IDAHO SOUTH STAKE: (Feb. 19, 2023) President — Jeffrey Lynn Wheeler, 65, retired; succeeding Gary Adna Ames; wife, Debra Bateman Wheeler. Counselors — Richard Ray Friess, 43, Bank of Commerce general counsel and compliance manager; wife, Marlyce Rawlings Friess. Nathan Arden Stevens, 43, Idaho National Laboratory program manager; wife, Roberta Jo Williams Stevens.

JINOTEPE NICARAGUA STAKE: (March 19, 2023) President — Manuel Antonio Padilla Murillo, 37, PC maintenance specialist; succeeding Johnny F. Solis Bustos; wife, Maria Esther Padilla. Counselors — Nestor Javier Lopez Bermudez, 35, Ferromax S.A. sales manager; wife, Mayela del Socorro Lopez Davila. Juan Carlos Solorzano, 45, self-employed; wife, Rosa Alba Baltodano de Solorzano.

KAHULUI HAWAII WEST STAKE: (April 16, 2023) President — Benjamin Joseph Hanks, 37, pediatric dentist; succeeding ‘Unaloto K. Taukei’aho; wife, Nanci Marie Harvey Hanks. Counselors — Paul Angus MacDonald, 52, insurance agency owner; wife, Angela Celeste McElroy MacDonald. Mark Francis Kaaa, 66, retired; wife, Janice Nalani Ige Kaaa.

KANAB UTAH STAKE: (April 23, 2023) President — Gregory Mace Glazier II, 38, LegitScript senior product manager and Pluralsight director of analyst; succeeding Joshua L. Adams; wife, Brook Auer Garlick Glazier. Counselors — Daniel Glenn Little, 47, Western Kane County Special Service District manager and self-employed rancher; wife, Lisha Marie Bundy Little. Aaron James Bonham, 46, insurance agency owner, East Zion Resort owner and consultant, Zion Stays Property Management and Sego Farms Wedding Venue owner and manager; wife, Colette Hoyt Bonham.

KANESVILLE UTAH STAKE: (March 26, 2023) President — Corey Brent Benson, 49, TEK Systems functional analyst; succeeding Steven M. Robbins; wife, Alison Deon Somerville Benson. Counselors — David Brinton Bigelow, 46, Edge Products engineer; wife, Michelle Dimond Bigelow. Russell Scott Erickson, 44, America First Credit Union quality assurance manager; wife, Tiffany Lynn Sillitoe Erickson.

KAYSVILLE UTAH WEST STAKE: (April 16, 2023) President — Lance Keith Tempest, 53, Landmark Wealth Advisors co-owner and financial adviser; succeeding Ferren K. Squires; wife, Tiffany Erin Cross Tempest. Counselors — Nathan G Forbush, 49, pediatrician; wife, Sarah Davis Forbush. Kenneth Lee Ernstrom, 44, pharmacist; wife, Marci Hamblin Ernstrom.

KINSHASA DEMOCRATIC REPUBLIC OF THE CONGO MPASA STAKE: (Feb. 5, 2023) President — Mayamba Hermes Itina, 35, DRCEO SARL and Break the Chain of Poverty NGO general director and American Academy of Excellence coordinator; succeeding Yenga G. Pasi; wife, Rachelle Itina Tshimungu. Counselors — Kabaka Djo-Mas Maswaku, 43, manager; wife, Pakasa Solange Mitonga. Athanase Ngandu Kasonga, 37; wife, Mushinda Jocy Katukumbani.

KINSHASA DEMOCRATIC REPUBLIC OF THE CONGO N’DJILI STAKE: (March 19, 2023) President — Nixon Ngoy-Kashama, 49, self-employed; succeeding Tabena F. Kiembwa; wife, Laine Patience Akumi. Counselors — Jean Kalonji Kamuanga, 45, Seminaries and Institutes of Religion coordinator; wife, Giselle Tshibola Tshimpanga. Mfumu Olivier Luteso, 37, entrepreneur; wife, Nonou Kenge Pungu.

LAIE HAWAII MARRIED STUDENT STAKE: (March 12, 2023) President — Po Nien Felipe Chou, 52, BYU–Hawaii professor of religion; succeeding Steven W. Tueller; wife, Petra Mei Wah Sin Chou. Counselors — Alfred Tung-Teh Lee, 46, Palo Alto Networks vice president of product management; wife, Cherisse Suk Ling Goo Lee. Joel David Reece, 41, BYU–Hawaii faculty; wife, Linda Ann Erickson Reece.

LIMA PERÚ MAGNOLIAS STAKE: (March 19, 2023) President — Jhonny Paolo Obregon Mamani, 36, Yanbal International commercial quality analyst; succeeding Felix R. Mora Zamora; wife, Beatriz Mirian de Obregon Lopez. Counselors — Jorge Melchor Caller Rodríguez, 45, DS Immuebles real estate adviser; wife, Yamily Yarubi de Caller Castilla. Marcos Alexander Chacaltana Ninataype, 32, FUNVAL academic coordinator; wife, Leonela de Chacaltana Salcedo.

LOGAN UTAH EAST STAKE: (March 26, 2023) President — John Michael Miller, 46, Cache Valley Bank loan and trust officer; succeeding Alfred B. Burns; wife, Cassandra Ann Rawson Miller. Counselors — Michael James Jensen, 59, Jensen Consulting Inc. third-party administrator; wife, Lauralee Griffin Jensen. David McKay Christensen, 57, Electric Power Systems director of government operations; wife, Mara Rae Duffin Christensen.

LONGVIEW WASHINGTON STAKE: (March 26, 2023) President — John Edward Schmit, 61, RSG Forest Products land and timber acquisition; succeeding Rick L. Marshall; wife, Katherine Jean Hager Schmit. Counselors — JD Troy, 55, dentist; wife, Theresa Michele Rock Troy. Ross Wilhelm Kolditz, 48, Western Door and Gate CEO; wife, Baatseba Dikamotse Dixie Moatlhodi Kolditz.

LUSAKA ZAMBIA STAKE: (March 5, 2023) President — Blessings Mushala, 42, immigration consultant; succeeding Harrison Lumbama; wife, Katoba Chishala Mushala. Counselors — Mwamba Phil Kapema, 45, Seminaries and Institutes of Religion coordinator; wife, Thiloshnee Moodley Kapema. Leon Mwanakaulwe Shambana, 42, Forever Living Products Zambia LLC assistant country logistics manager; wife, Brina Mundi Nanyangwe Shambana.

MANAUS BRAZIL CIDADE NOVA STAKE: (Feb. 26, 2023) President — José Sérgio Alves Pinheiro dos Santos, 42, Chibatão Group occupational safety technician; succeeding Jose Lima Lira; wife, Isabel Cristina de Assis Santos. Counselors — Leonardo Costa Rodrigues, 52, English language professor, geography professor, and entrepreneur; wife, Fabiola Siqueira Torres Rodrigues. Vanderson da Silva Souza, 39, Novamedpharmar senior quality control analyst; wife, Luciane Arévalo Moreira Souza.

MERIDIAN IDAHO NORTH STAKE: (March 26, 2023) President — Adam Scott Maxfield, 50, radiologist; succeeding Jason R. Kotter; wife, Kasey Lyn Doescher Maxfield. Counselors — Thomas Jay Mortell, 56, Hawley Troxell Ennis & Hawley LLP co-managing partner; wife, Stephanie Ann Groberg Mortell. Benjamin Karl Hom, 46, physician; wife, Jamie L Wardell Hom.

MÉXICO CITY ORIENTAL STAKE: (Feb. 12, 2023) President — Hugo Alberto Morales Cervantes, 47, IBM of Mexico project executive manager of regulatory affairs; succeeding Daniel Mena Morga; wife, Rosalba de Morales Montes. Counselors — Eduardo Cuauhtemoc Cuevas Rios, 43, WTW México area coordinator; wife, Olympia de los Angeles Mercado Gallardo. Benjamin Moreno Trujano, 29, Grupo UMUO legal representative.

MONROE LOUISIANA STAKE: (Feb. 26, 2023) President — Aaron Robert Clark, 47, pharmacy manager; succeeding John A. Heim; wife, Tia Rachel Michelle Hardy Clark. Counselors — Harold Windal Reeves Jr., 63, Lumen Technologies senior lead information security engineer; wife, Patricia Maria Kastanis Reeves. Robert Mangum Wallace, 56, US Army Corps of Engineers research civil engineer and technical director; wife, Sheri Lynne Peterson Wallace.

NEWBURG NEW YORK STAKE: (April 23, 2023) President — Alec Paul Galo, 56, Cox Auto Inc. client service supervisor; succeeding Scott C. Woodbrey; wife, Norma Garduno Solis Galo. Counselors — John Douglas Fuller, 52, professional engineer; wife, Holly Shannon Stephenson Fuller. Kyle Douglas Fackrell, 39, high school music teacher; wife, Tawnya Ferrell Fackrell.

NUKU’ALOFA TONGA SOUTH STAKE: (Feb. 5, 2023) President — Poutele Fonua, 40, self employed; succeeding Naikano T. Paletu’a; wife, Salote Uikelotu Fainu Fonua. Counselors — Teisina Mata’u, 39, Pacific Timber Hardware salesperson; wife, Tu’ukaunga’imoana Vaka Mata’u. Siosiua Konifelenisi Tauelangi, 38, self-employed foreman; wife, Laukau-Ki’uiha Tauelangi.

OGDEN UTAH WEBER HEIGHTS STAKE: (March 19, 2023) President — Chad Danny Wilson, 47, Ogden Regional Medical Center EMA and emergency management coordinator; succeeding David R. Goff; wife, Kendra Henrie Wilson. Counselors — Steven Kenneth Pierce, 61, Pierce Design + Build CEO; wife, Lori Ann Snell Pierce. Scott Tyler Larsen, 47, Revolution Realty & Management broker; wife, Natalie Ann Hill Larsen.

OMAHA NEBRASKA PAPILLON STAKE: (March 26, 2023) President — Gregory Steven Denos, 50, Bank of the West IT manager and senior vice president; succeeding Douglas C. Derrick; wife, Alycia Marie Robbins Denos. Counselors — Kevin Andrew Rose, 41, Kiewit manager; wife, Tiffany Ann Norby Rose. Christopher Louis Decker, 36, Volley senior computer vision engineer; wife, Megan Carolee Cox Decker.

PORT HARCOURT NIGERIA STAKE: (April 16, 2023) President — Ruskin Achor Amadi, 50, warehouse logistics manager; succeeding Wariboko Melville; wife, Ebikonbere Cynthia Pupamo Ruskin. Counselors — Maxwell Obediah Etete, 47, Moe Energy and Logistics Ltd. CEO; wife, Florence Nkechinyere Nnaji Maxwell Etete. Elvis Ozulem Wokekoro, 45, Rivers State University lecturer; wife, Louis Ozioma Nwachukwu Enoch Wokekoro.

PROSPER TEXAS STAKE: (April 30, 2023) President — Brian Carlyle Perkes, 51, senior investment consultant; succeeding Richard B. Platt; wife, Teri Ann Shanklin Perkes. Counselors — Richard William Gillespie Jr., 48, Live View Technologies vice president of sales; wife, Erin Melissa Glem Gillespie. Matthew Warren Lloyd, 49, dentist; wife, Sheri Lynn Roberts Lloyd.

PRAGUE CZECH REPUBLIC STAKE: (April 16, 2023) President — Jan Pohořelický, 51, Remax entrepreneur; succeeding Martin Pilka; wife, Pavlína Miklová Pohořelická. Counselors — Michal Hanzal, 41, self-employed language localization manager; wife, Bohdana Kašáková Hanzalová. Ondřej Dítě, 34, Church translator; wife, Andrea Zapalová Dítětová.

SALT LAKE HUNTER COPPERHILL STAKE: (March 26, 2023) President — Cody Martin Hopkins, 49, Metro Repair owner; succeeding Chris T. Dennison; wife, Merrilee June Williams Hopkins. Counselors — Matthew Charles Zito, 46, Seminaries and Institutes of Religion institute instructor; wife, Lisel Marie Sorenson Zito. Nathan Jared Dent, 49, Discover Financial Services senior workforce manager; wife, Angela Kay Nebeker Dent.

SALT LAKE ROSE PARK NORTH STAKE: (Feb. 12, 2023) President — Todd Earl Erskine, 53, Church financial analyst; succeeding Luke A. Starr; wife, Kristin Noel Von Pingel Erskine. Counselors — Enrique Gonzalez Bernal, 56, University of Utah School of Medicine director; wife, Iliana Valle Gonzalez. Walter Howard Skipps Jr., 54, Veritiv driver; wife, Karen Eydie Johnstun Skipps.

SANDY UTAH GRANITE VIEW STAKE: (April 16, 2023) President — Paul Wilford Salisbury, 61, EP Wealth regional director, partner and financial adviser, and The Insight Group Inc. founding principal and financial adviser; succeeding Daniel E. England; wife, Lisa Gae Arnold Salisbury. Counselors — Kevin Larry Johansen, 59, KPMG partner; wife, Kae Charisse Gam Johansen. Cory Allen Reich, 61, Transformational Intelligence founder and CEO, Institute for Addiction Study co-founder and partner, and Il Significato founder; wife, Amy Clegg Reich.

SANTO DOMINGO DOMINICAN REPUBLIC VILLA MELLA STAKE: (April 23, 2023) President — Edwin Miguel Pérez Nivar, 36, Church welfare and self-reliance manager; succeeding Tadeo M. Santana; wife, Llenis Perez Familia. Counselors — Yaswell Featherstone de la Rosa Reyes, 25, Newtech Inc. and XpertCode Inc. automater; wife, Elizabeth del Carmen Sanchez Ramirez. Ramón Fermin Ortiz de la Rosa, 46, Banco BHD sales supervisor; wife, Lisanny Isabel Gonzalez Then de Ortiz.

SÃO PAULO BRAZIL EMBU STAKE: (Feb. 5, 2023) President — André Batista da Silva, 38, lawyer and contractor; succeeding Manoel Messias Silva; wife, Vanessa Aparecida Gomes Batista da Silva. Counselors — Rogerio Almeida da Costa, 51, HWN Comercio e Serviços de Informatica administrative supervisor; wife, Valeria Barbosa do Carmo Costa. Cesar Oliveira das Virgens, 43, lawyer and civil servant; wife, Lilian Somogyi das Virgens.

SYDNEY AUSTRALIA MORTDALE STAKE: (March 5, 2023) President — David Tufuga, 39, social worker; succeeding Philip J. Barton; wife, Luisa Toeafe Laiti Tufuga. Counselors — James Tawhio Ormsby, 65, business owner; wife, Tanya Bosman Ormsby. Dildar Singh Jassar, 45, sales and customer service executive; wife, Melissa Maxeen Tanveer Hussain Jassar.

TAYLORSVILLE UTAH NORTH STAKE: (March 26, 2023) President — Joshua Terry Dennis, 43, Church designer; succeeding John H. Taylor; wife, Bessy Johana Herrera Moncada Dennis. Counselors — Cameron Gort Wilhelm, 44, Degreed Inc. solutions engineer; wife, Holly Ann Donio Wilhelm. Robert Earl Kemp, 52, Salt Lake Community College grant manager; wife, Angela Pleasy Winborg Kemp.

TEGUCIGALPA HONDURAS GUAYMURAS STAKE: (March 12, 2023) President — Isaac Fabricio Romero Zapata, 33, business owner; succeeding Angel O. Godoy Castejon; wife, Ana Jacqueline Romero Ventura de Romero. Counselors — Luis Gerardo Briceño Rivera, 34, Unicomer microcredit official; wife, Ritza Leonor Carballo Portillo. Cesar Osbaldo Andaluz Lemus, 44, Prisma de Centroamerica S.A. de C.V. Honduras operations manager; wife, Maira Marisol Deodanes de Andaluz.

TEHUACÁN MÉXICO STAKE: (March 19, 2023) President — Marcos Luna Caballero, 44, Caja Popular Mexicana head of administrative collection; succeeding Tomas E. Pazos; wife, Veronica Osorio Reyes. Counselors — Jesus Hernandez Garcia, 38, business owner; wife, Carolina de Hernandez Martinez. Jaime Martinez Tapia, 36, The Phone House Telcel moto chip salesman; wife, Fabiola de Martinez Alvarez.

TERESINA BRAZIL HORTO STAKE: (March 19, 2023) President — Fábio da Costa Rodrigues, 43, Secretary of Education employee; succeeding Igor Feliciano Simplicio Revoredo; wife, Janaina Nunes de Oliveira Rodrigues. Counselors — Pedro de Miranda Rocha, 35, City Hall of Timon MA professor; wife, Regina Soares Monte Rocha. Ywério Jacobina Vargas, 26, PSD Brazil administrative assistant; wife, Rivia Marilia Mouzinho dos Santos Vargas.

TIJUANA MÉXICO LA MESA STAKE: (March 12, 2023) President — Rodrigo Contreras Robles, 41, hospital pharmacy purchasing manager; succeeding Elmer N. Mastachi; wife, Alma Yesenia de Contreras Magaña. Counselors — Miguel Angel Rosas Rivera, 39, Seminaries and Institutes of Religion support staff; wife, Brenda Eugenia Rodriguez Gonzalez. Alvaro Caballero Landeros, 41, Quica Franco Mexicana Nordin S.A. de C.V. sales agent; wife, Alicia Danai de Caballero Perez.

UBERLÂNDIA BRAZIL STAKE: (Feb. 5, 2023) President — Everson Da Silva, 44, Algar Tecnologia employee; succeeding Raul Vitor Gabriel Lopes; wife, Elizangela Carvalho de Oliveira Silva. Counselors — Lucas Vinicius Silva Pereira, 27, Cargill Inc. credit and risk team manager; wife, Natasha Mouzinho Borges Pereira. Pedro Paulo Marques de Souza, 33, Santander Brazil S.A. individual business manager; wife, Diana Raquel Moreira Souza.

XALPA MÉXICO MACUITEPETL STAKE: (Feb. 5, 2023) President — Gabriel Irán Hernández Zamora, 33, SEP service assistant; succeeding Bernardo Acosta Mejia; wife, Ania Melina de Hernández Velazquez. Counselors — Mario Alberto Morales Ojeda, 33, Colchas Mexico branch manager; wife, Nayeli González Vidal. David Aguilar Lima, 40, Secretary of Public Education teacher; wife, Ilia Mariana de Aguilar Velazquez.

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Microsoft Introduces Insights For Universal Event Tracking Tags – Search Engine Journal

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.

To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.

Scheduled for rolling activation starting on July 3, this feature will automatically be enabled for existing UET tags.

Notably, UET Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting.

What Is A Microsoft UET Tag?

A Microsoft Advertising UET tag keeps track of the customer activities on your website after clicking on your ad. It embeds a single UET tag across your website, enabling Microsoft Advertising to gather pertinent data.

Such data collection empowers you to monitor conversion objectives and create specific remarketing lists to target audiences more effectively.

The UET enables tracking various conversion goals, including purchases, sign-ups, downloads, and more. The conversion goals can be configured based on the following criteria:

  • The count of visitors who visited a particular page or section on your website.
  • The instances when visitors have spent a specific length of time on your website.
  • The cases where visitors have browsed more than a particular number of pages on your website.
  • The tally of individuals who have clicked on and installed your mobile application.

Along with these, several other custom goals and events can be set up and tracked.

What The New UET Insights Have To Offer

The newly introduced insights feature several advancements, aiming to provide a more in-depth understanding of website user interactions.

UET Insights come with a powerful built-in dashboard for website data, streamlining the understanding of user engagement. This feature allows businesses to fine-tune their webpages and optimize targeting for enhanced conversions.

Microsoft Introduces Insights For Universal Event Tracking TagsScreenshot from Microsoft, May 2023Microsoft Introduces Insights For Universal Event Tracking Tags

The dashboard showcases crucial data, such as:

  • The overall visits to your website and the number of visits each page has received.
  • A breakdown of sessions based on the country of origin and device type.
  • Data on quick backs, which refers to customers who spend only a few seconds on your website.
  • Information on the duration visitors spend on your website.

These insights include additional indicators like page latencies, encompassing speed and load times, interactions such as clicks and scrolls, specifics of purchase carts, details related to cart abandonment, browser-related signals, and JavaScript browser errors.

How UET Insights Helps Advertisers

The benefits of UET Insights should extend beyond providing a thorough comprehension of your website’s performance.

They should help advertisers enhance the effectiveness of ads through refined targeting, fraud detection, and minimizing conversion loss.

All these factors contribute to a richer understanding of user behavior and website performance, leading to more efficient advertising strategies.

What Advertisers Need To Know

Activating UET Insights doesn’t require coding. Existing tags will be automatically updated on the backend, while any new tags created in the future will be pre-equipped with UET Insights.

Here are some other essential aspects to note:

  • UET Insights are designed in a way that ensures there’s no adverse effect on your site’s performance.
  • The collected data is processed and presented almost instantly on the UET dashboard.
  • There’s no data sampling involved, ensuring that the information you receive is complete and representative.
  • Advertisers maintain full control over UET Insights and can choose to turn them off if needed.

For a more in-depth understanding of this feature, it’s recommended to check out the help page provided by Microsoft.

If advertisers want to disable UET Insights for any reason, they have a couple of choices.

Before June 28, advertisers can choose to forgo the automatic upgrade by filling out the opt-out form. They’ll need to provide either the specific UET tag IDs they wish to exclude or the Manager Account ID if they plan to opt out of all UET tags associated with that Manager Account.

Should advertisers decide to opt-out after UET Insights has been activated, they can do so conveniently through the UET Dashboard in the Microsoft Advertising platform.

Featured image: sdx15/Shutterstock

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gospel

Microsoft Introduces Insights For Universal Event Tracking Tags – Search Engine Journal

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.

To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.

Scheduled for rolling activation starting on July 3, this feature will automatically be enabled for existing UET tags.

Notably, UET Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting.

What Is A Microsoft UET Tag?

A Microsoft Advertising UET tag keeps track of the customer activities on your website after clicking on your ad. It embeds a single UET tag across your website, enabling Microsoft Advertising to gather pertinent data.

Such data collection empowers you to monitor conversion objectives and create specific remarketing lists to target audiences more effectively.

The UET enables tracking various conversion goals, including purchases, sign-ups, downloads, and more. The conversion goals can be configured based on the following criteria:

  • The count of visitors who visited a particular page or section on your website.
  • The instances when visitors have spent a specific length of time on your website.
  • The cases where visitors have browsed more than a particular number of pages on your website.
  • The tally of individuals who have clicked on and installed your mobile application.

Along with these, several other custom goals and events can be set up and tracked.

What The New UET Insights Have To Offer

The newly introduced insights feature several advancements, aiming to provide a more in-depth understanding of website user interactions.

UET Insights come with a powerful built-in dashboard for website data, streamlining the understanding of user engagement. This feature allows businesses to fine-tune their webpages and optimize targeting for enhanced conversions.

Microsoft Introduces Insights For Universal Event Tracking TagsScreenshot from Microsoft, May 2023Microsoft Introduces Insights For Universal Event Tracking Tags

The dashboard showcases crucial data, such as:

  • The overall visits to your website and the number of visits each page has received.
  • A breakdown of sessions based on the country of origin and device type.
  • Data on quick backs, which refers to customers who spend only a few seconds on your website.
  • Information on the duration visitors spend on your website.

These insights include additional indicators like page latencies, encompassing speed and load times, interactions such as clicks and scrolls, specifics of purchase carts, details related to cart abandonment, browser-related signals, and JavaScript browser errors.

How UET Insights Helps Advertisers

The benefits of UET Insights should extend beyond providing a thorough comprehension of your website’s performance.

They should help advertisers enhance the effectiveness of ads through refined targeting, fraud detection, and minimizing conversion loss.

All these factors contribute to a richer understanding of user behavior and website performance, leading to more efficient advertising strategies.

What Advertisers Need To Know

Activating UET Insights doesn’t require coding. Existing tags will be automatically updated on the backend, while any new tags created in the future will be pre-equipped with UET Insights.

Here are some other essential aspects to note:

  • UET Insights are designed in a way that ensures there’s no adverse effect on your site’s performance.
  • The collected data is processed and presented almost instantly on the UET dashboard.
  • There’s no data sampling involved, ensuring that the information you receive is complete and representative.
  • Advertisers maintain full control over UET Insights and can choose to turn them off if needed.

For a more in-depth understanding of this feature, it’s recommended to check out the help page provided by Microsoft.

If advertisers want to disable UET Insights for any reason, they have a couple of choices.

Before June 28, advertisers can choose to forgo the automatic upgrade by filling out the opt-out form. They’ll need to provide either the specific UET tag IDs they wish to exclude or the Manager Account ID if they plan to opt out of all UET tags associated with that Manager Account.

Should advertisers decide to opt-out after UET Insights has been activated, they can do so conveniently through the UET Dashboard in the Microsoft Advertising platform.

Featured image: sdx15/Shutterstock

Continue Reading

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