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Nationwide TV ads starring Dominic West banned as misleading – The Guardian

Adverts featuring the actor Dominic West as a sneering bank manager will be pulled from TV in their current form after the advertising watchdog ruled they were misleading because they wrongly suggest that the building society had not closed branches.

The Advertising Standards Authority (Asa) received 281 complaints, including one from rival lender Santander, about the advert, which ran in October and November. The Nationwide campaign took a swipe at high street banks that have been closing branches.

The advert showed West, who starred as Jimmy McNulty in The Wire and played King Charles in Netflix’s The Crown, as a fictional, hard-nosed bank manager intent on closing branches. He mocks customers who have lost their life savings as a “total yawn fest”, clicks his fingers for a green smoothie and says: “We’re not Nationwide are we, we’re nothing like them.”

The advert ends with a shot of a Nationwide branch and a voiceover that state: “Unlike the big banks we’re not closing our branches.”

The campaign also ran on the radio and in press adverts, where Nationwide said: “Going, Going, Nowhere,” with further text adding: “Unlike the big banks, we’re not closing our branches.”

The TV advertising campaign was part of a marketing push under the chief executive, Debbie Crosbie, to help to differentiate Nationwide, which is acquiring Virgin Money for £2.9bn, as a mutual, as distinct from its big bank rivals.

On Wednesday, the ASA ruled that Nationwide’s advertising was “misleading” and that the adverts “must not appear again in their current form”.

“We told Nationwide Building Society not to mislead in relation to the closure of their branches,” it said.

The ASA ruled that “consumers would understand from the ads that Nationwide would not be closing branches in the long-term future and that they had not recently closed branches; we concluded that the ads were misleading”.

The decision by the ASA relates to the first advert in the campaign rather than the one currently being aired. Nationwide has updated the advert with new wording to reflect a promise it made in March to keep branches open until 2028.

In its response to the ASA, Nationwide said it had promised in 2019 and 2023 not to leave a town or city without a branch where there was no alternative. The mutual said
that its claims in the adverts had been in the present tense, referring to future closures.

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Nationwide, which closed two branches in 2023, clarified to the ASA that its most recent branch closure had been in April 2023,six months before the advertising campaign started, andt herefore it did not believe the adverts were misleading.

Nationwide said it had trialled reduced opening hours in 88 branches as an alternative to closing them. It did not consider reduced opening hours were an omission from the advertising that could be considered misleading.

Nationwide said: “We recognise the ASA’s decision and are delighted to have the opportunity to make even clearer our now extended branch promise to keep every branch open until the start of 2028.”

Bank branch closures have become a growing political issue. The Treasury committee of MPs heard in March that the number of bank branches had halved since the 1980s. Barclays, which had 1,577 bank branches in October 2013, now has just 300, the committee heard.

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Watch: Astronaut Gives Virtual Tour Of International Space Station – NDTV

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Watch: Astronaut Gives Virtual Tour Of International Space Station

Andreas Mogensen first provided a sneak peek into the front section of the space station.

A European Space Agency (ESA) astronaut has offered the public a virtual tour of the International Space Station (ISS). Five space agencies namely NASA, JAXA, Roscosmos, CSA, ESA, and their contractors work together to manage the ISS, which is the largest space station ever constructed, in low Earth orbit. Andreas Mogensen made his way back to Earth from his six-and-a-half-month stay on ISS in the middle of March. He documented his time at the station as a member of NASA’s Crew-7 mission by recording a video inside and showing it to his social media followers. 

In an elaborate post that Andreas Mogensen posted on X (formerly Twitter) on April 12, the ESA astronaut revealed, “It’s been a month since I left the International Space Station. One of the very last things that I did on undock day, was film a tour of the Space Station. It is as much a keepsake for me as it is a way for me to share the wonder of the International Space Station with you. Whenever I will miss my time onboard ISS, and especially my crewmates, I will have this video to look at.”

Andreas Mogensen first provided a sneak peek into the front section of the space station. Above it, there was a SpaceX Dragon craft, which brought him to Earth on March 12. The roughly 114-by-22-foot Columbus module, which the ESA supplied as a science lab back in 2008 could be spotted in the clip. Viewers could also make out the smaller Japanese Experiment Module (JEM) kept across the lab. Also known as Kibo, it was built soon after the construction of Columbus. 

Several more ISS amenities, like the workstations, storage units, restrooms, exercise equipment, several docking nodes, and even the station kitchen, were shown by Andreas Mogensen through first-hand observation. The cupola, which offers an unparalleled 360-degree panorama of the Earth as well as an impressive look at the space station’s overall size, is unquestionably the most stunning spot on the entire International Space Station (ISS).

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Atomos Ninja Phone Announced – Record Footage on iPhone 15 Pro/Pro Max – CineD

Atomos Ninja Phone Announced - Record Footage on iPhone 15 Pro/Pro Max

Atomos announced a unique accessory to turn your phone into an Atomos Ninja monitors/recorder: the Atomos Ninja Phone. If you already own an iPhone 15 Pro/Pro Max and a mirrorless camera, this might be the least expensive way to get ProRes recording from a camera with interchangeable lenses.

The iPhone has a great screen, so it makes sense to use it as a monitor for your compact camera when shooting video. But most of those compact mirrorless cameras use highly compressed formats when recording video. This makes it difficult to make necessary adjustments to the picture in post-production. The Atomos Ninja Phone accessory seeks to solve that problem.

Atomos unveils the Ninja Phone

The Ninja Phone attempts to bridge the gap between your iPhone 15 Pro and your mirrorless camera. A “co-processor” unit clips into the back of a custom iPhone case. Both the unit and the case have locking mechanisms for the USB-C and HDMI cables that need to go between the two devices. The Ninja Phone is powered by a single Sony NP battery.

The Ninja Phone converts the video signal out of your camera’s HDMI feed into a stream that goes into your iPhone’s USB-C port. The Atomos app then records that video to your phone’s internal storage (you might want to opt for an iPhone with a large internal capacity) as ProRes and also 10 bit H.265 simultaneously. Additionally, you can stream your video feed to Atomos’ Cloud Service via 5G or Wi-Fi.

Atomos Ninja Phone
Atomos Ninja Phone. Image Credit: Atomos

The Ninja Phone delivers app gives shooters access to Atomos’ array of tools. Users can select focus and exposure overlays that may be a big improvement over the tools on their mirrorless camera.

Atomos also included support for external USB-C mics through a jack on the back of the unit. The Nina Phone will match the sample rate of your microphone and lock the audio to video on the output.

The iPhone’s incredible screen

Some may not realize it, but the iPhone’s screen is better than many stand-alone monitors. Apple has equipped the iPhone with an HDR OLED display that can hit a peak brightness of 1600nits. This makes the phone easy to see in broad daylight. The iPhone’s 2,000,000:1 contrast ratio delivers excellent contrast. And the Super Retina XDR display boasts a spec of 460ppi . This means the display on the iPhone will be more crisp when zoomed in.

Atomos Ninja Phone
Atomos Ninja Phone. Image Credit: Atomos

Shooting Vertical Video

Atomos has included a 9:16 feature to help shooters compose their shots for social media. The app automatically adjusts to the proper orientation.

Atomos Ninja Phone
Atomos Ninja Phone. Image Credit: Atomos

Limitations: 1080p 60fps

It’s critically important to note that the Ninja Phone’s performance tops out at 1080p 60fps. Creators will have to weigh this limitation against 4K options with more highly compressed codecs, like H.265, that are available within many cameras.

Here are the specifications for the output from the Ninja Phone to the iPhone

  • ProRes HQ / ProRes 422 / ProRes LT / ProRes Proxy / H.265 Main 10 / H.265 8b / H.264 8b
  • 1080p 60 / 59.94 / 50 / 30 / 29.97 / 25 / 24 / 23.98fps
  • 720p 60 / 59.94 / 50fps

Is it practical?

Getting ProRes recording out of smaller mirrorless cameras is great. However, the 1080p limit may be a limiting factor for many. The ability to easily stream to major platforms from your mirrorless camera may be the strongest selling point of this device. While the iPhone does have an excellent screen, 1600nits is the peak brightness; so you may find that the sustained brightness of the iPhone is just a bit dimmer than you’d like in broad daylight.

On a recent corporate shoot, I was asked if I could stream the interview to a third party who could chime in with suggested questions. The third-party was on the phone, and the interviewer had an Airpod in their ear. We streamed the audio, but we needed another crew member or additional gear without a quick and easy way of streaming video and audio together. The Ninja Phone would have been a great solution for this use case if only for the streaming capability.

Pricing and availability

The Atomos Ninja Phone will be priced at $399 and is available for pre-order now.

For more information visit Atomos’ website.

What do you think about using Atomos Ninja Phone so you can use your iPhone as a monitor and recorder on set? Let us know in the comments below!

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Zimbabwe economy | Former Finance Minister labels ZiG a waste of time – eNCA

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