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Newsrooms in the digital age: Are traditional news sections obsolete? – NewsDay

Digital is now fully the focus in most newsrooms and many are finally at the stage where they are genuinely digital first.

THREE things have occurred over the last few years that are having a profound impact on the digital news business. They are also providing insights into what the future of the newsroom might be, starting with the way the news itself can be organised in ways far different from how it is traditionally displayed.

Digital is now fully the focus in most newsrooms and many are finally at the stage where they are genuinely digital first.

The tools to understand audiences and their behaviours in digital have become far more sophisticated.

 We can track people across devices and platforms (even if it has become more difficult because of data protection and privacy regulations), we can create audience segments based on behaviour and we are able to predict to a certain degree, their future behaviour with propensity models.

Market insight has become a valued and respected discipline by the newsroom in many news organisations.

This happened in parallel with the rise of the subscription model, as knowledge of the customer became a key element for success. First-party data, socio-demographic profiles and lifestyle information can now be married to the behavioural data, which provides a more comprehensive picture of the audience. This can be invaluable in supporting editorial decisions.

These three factors make it possible to talk about the next possible iteration of newsrooms:

Newsroom 5.0, the “customer-centric newsroom,” as I would like to call it.

Despite being digital first, newsrooms today still largely organise their content in the old familiar ways

Additionally, they are still largely reliant on content segmentation based on topic: typically news, politics, business, lifestyle, events, opinion, sports, obituaries and the rest. The size and focus of the sections, of course, differ with the core journalistic mission of the brand.

This segmentation reflects how content has been organised since the advent of the newspaper. It isn’t necessarily a bad thing — organisation by topic allows for the development of journalistic expertise and specialisation in these areas. But the development of new tools now allows for news ways to present this content to audiences.

The role of the sections may diminish or even disappear altogether as organisations dig deeper into what will attract and retain news consumers. The ability to better personalise content to meet customer expectations and needs has never been greater. The concept of personalisation has been around for years, with many experiments in personalised and tailored publishing. But we never had the tools we have today to help really understand the audiences.

Of course, we can ask customers what they want but we can also serve content to them based on an analysis of behaviour, predictions and preferences about what kind of content they consume.

Is presenting news via sections still the right structure for the newsroom?

It is true that people still prefer certain topics. They may start with sports or lifestyle news and forego hard news until last. Or they might navigate topics in another way.

To appreciate these habits are, is ofcourse, important. But when we talk about digital, where there is content on a variety of different topics that could be interesting for a certain group of people, it might be useful to organise the newsroom around target groups instead.

We can foresee a system in which content for these target groups is curated or created by editorial people who are made responsible for a certain target group rather than for a section or category of content.

There are obviously different ways to segment an audience. One is by socio-demographics, with sophisticated tools and models for describing the customers and their (news) needs.

Another way is to look at them through the stages of their relationship with the product in terms of visit frequency and loyalty — whether they are daily active users, fans, regular readers or fly-by visitors. What type of content might be especially attractive to these different groups, to get them to the next stage until they subscribe and remains loyal?

This is already happening in some organisations. However, this is primarily with small teams, often based in sales, that aim to increase subscriptions, attract younger readers or convert free users to subscribers. Very often, these activities are not (closely) connected with the newsroom.

So, what if we turn it around?

What if the sections no longer publish directly to the platforms but provide content to the customer segment teams, which reside in the newsroom and provide content packages for different target groups? They curate and create these packages based on the editorial mission and the data and knowledge of the customers within each target group, and they take content from different sections based on their target groups’ preferences.

They would also choose the platforms where the content would appear: If you want to attract younger people, for example, that means Instagram, TikTok, and other platforms that are their main source of information — not the website nor even Facebook.

Instead of section heads and platform managers deciding where and what to publish, that responsibility would fall to the customer segment teams for each of the target groups.

This doesn’t mean the entire content for a certain target group is different from the others. You can’t create entirely different content for each target group, nor would you want to.

Let’s say, for example, you make it 60/40, with 60% of the content relevant for all target groups, but the other 40% focused on different topics that you believe are interesting for a certain segment. The percentage of tailored content could be anything: 60/40 or 80/20, just as guidelines.

And the target groups aren’t static: The members of the group change as their relationship with the brand changes and are “handed over” between the teams.

With the tools now available, and with audience knowledge increasing like never before, this could be a way to organise the newsroom with a greater focus around the needs of the customer.

Dietmar Schantin is a digital media strategist and has helped to transform the editorial and commercial operations of media brands around the world.

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Six die in plane crash – New Zimbabwe.com


Spread This News

By Staff Reporter


A plane believed to be owned by Rio Zimbabwe, has reportedly crashed in Mashava this morning killing six people.

According to state media reports, the plane was  travelling from Harare to Zvishavane when it crashed.

It is also reported that it was going to transport diamonds but developed a technical fault before it plunged into Peter Farm in the Zvamahande area.

All passengers and crew allegedly died on the spot.

Unconfirmed reports state the plane might have exploded mid-air before hitting the ground.

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Corporate governance initiatives and theories – The Zimbabwe Independent

At national level, several countries have come up with reforms to prevent the occurrence of further corporate collapses and improve corporate governance practices.

THE realisation of the importance of corporate governance for the socio-economic development of countries has motivated several initiatives, at national and international levels, aimed at responding to the corporate governance challenges worldwide.

At national level, several countries have come up with reforms to prevent the occurrence of further corporate collapses and improve corporate governance practices.

Globally, it has become well-established that to strengthen companies, be they private or state-owned enterprises (SOEs), there must be continuous investment of capital and human resources, as well as, customer satisfaction and public confidence in the entities.

To be able to attain these objectives, companies need to do more than just create a track record of producing goods and services and having a reasonable market share.

They must have good and effective management and be perceived to be properly governed. Proper corporate governance is globally considered as an important tool to achieve these aims.

The concept of corporate governance came about as societies tried to effectively manage complex activities. While economists believe that there is no other way of managing transactions outside markets and corporations, social scientists believe that there are many other models where transactions can be managed outside the market and firms.

These include culture, the power perspective and cybernetic analysis, information theory, limited life firms, worker control and ownership, compound boards, self-regulation and self-governance.

Often individuals involved in corporate governance apply what they believe is common sense, when in reality they draw subconsciously on long-established economic theory and assumptions that are challengeable.

Agency theory

Some high-profile business frauds and questionable business practices in the United Kingdom, the United States and other countries have confirmed the belief that business managers do not act as bona fide representatives of shareholders and other stakeholders but act in self- interest.

Much of the contemporary interest in corporate governance has been concerned with mitigation of the conflict of interest between managers and stakeholders.

Berle and G Means (1930) argued that with separation of ownership and control, and the wide dispersion of ownership, there was no check on the executive autonomy of corporate managers.

According to neo-classical economics, the root assumption informing this theory is that the agent is likely to be self-interested and opportunistic.

This has resulted in the agent serving their own interests instead of those of the principal. Two situations then arise out of the principal-agent problem: moral hazard and adverse selection.

Moral hazard arises when the agent’s action or outcome of the action, is only imperfectly observable by the principal.

Resource dependency theory

Resource dependency ideas were originally developed by Pfeffer and Salancik (1978). They observed that the board, especially the non-executive directors can provide the firm with a vital set of resources both in the form of specific skills as counsel and advice in relation to strategy and its implementation.

For example, outside directors, who are partners to law firms can provide legal advice to the firm which otherwise could be more costly if privately sourced.

Resource dependency theory allows the company to appoint a board of directors with different expertise as required at different stages of the firm’s life cycle.

For instance, a young entrepreneurial firm, even if it is owner-managed, can look to its non-executive directors as a source of skills and expertise that it cannot afford to employ full-time. More mature businesses can rely upon the non-executive as a source of relevant market or managerial experience.

According to the International Journal of Governance (2000), directors can also bring resources to the firm, such as information, skills, and access to suppliers, buyers, public, policy makers, social groups as well as legitimacy.

Stewardship theory

Stewardship theory has its roots in psychology and sociology and holds that managers protect and maximise shareholders wealth through firm performance, because by doing so, their utility is maximised.

Unlike the agency theory, stewardship theory does not stress on the perspective of individualism, but rather on the role of senior management stewards, integrating their goals as part of the organisation.

It is argued that senior management are satisfied and motivated by organisational achievement and responsibility and organisations will be best served to free managers that are not subservient to non-executive director-dominated boards.

While the argument for trusting managers to run corporations in the interest of shareholders for professional and reputational reasons may appear sound, experience of Enron and others indicate to the contrary.

Stakeholder theory

The stakeholder theory was first expounded by Freeman (1984), advocating for corporate accountability to a broad range of stakeholders.

Stakeholder theory challenges agency assumptions about the primacy of shareholder interest. Instead, it argues that a company should be managed in the interests of all its stakeholders.

For instance, employees are regarded as key stakeholders and Blair (1999), agreed that employees just as shareholders, are residual risk takers in a firm.

She further argued that an employee’s investment in a firm’s specific skills means that they too should have a voice in the governance of the firm.

Apart from employees, other groups like customers and suppliers have direct interest in the firm’s performance, while local communities, the environment as well as society at large have legitimate direct interest.

Corporations should, therefore, give stakeholders a direct voice in governance and nominate representatives of minority owners, customers, suppliers, employees, and community representatives to the board of directors.

Political theory

The political theory argues that the allocation of corporate power, privileges and profits between owners, managers and other stakeholders is determined by how governments favour their various constituencies. It has now been observed that over the last decades, the governments have been seen to have a strong political influence on firms.

Transaction cost theory

Transaction cost theory was first espoused by Cyert and March (1963), and later described by Williamson (1996). Transaction cost theory is grounded in law, economics and organisations.

Its underlying assumption is that firms have become so large that they in effect substitute for the market in determining the allocation of resources.

In other words, the corporation can determine price and production. The transaction cost theory is an alternative to the agency problem where managers, instead of using their positions to create wealth for themselves, they arrange the firm’s transactions to their benefit.

Ethics theories

Ethics is defined as the study of morality and the application of business, which sheds light on rules and principle, which is called ethical theories that ascertain the right or wrong of a situation.

According to the International Journal of Governance (2011), these include business ethics theory, feminist theory, discourse ethics theory and post-modern ethics theory.

Business ethics is where the business managers in the course of doing business should consider the impact of the transactions on stakeholders and society that is the rights or wrongs.

This is because corporations have become so large that they impact the lives of people in terms of jobs, goods and services and the environment.

  • Munhenga is a human resources and corporate governance professional. — [email protected] or mobile: +263 772 380 340/ +263 719 380 340.

 

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Corporate governance initiatives and theories – The Zimbabwe Independent

At national level, several countries have come up with reforms to prevent the occurrence of further corporate collapses and improve corporate governance practices.

THE realisation of the importance of corporate governance for the socio-economic development of countries has motivated several initiatives, at national and international levels, aimed at responding to the corporate governance challenges worldwide.

At national level, several countries have come up with reforms to prevent the occurrence of further corporate collapses and improve corporate governance practices.

Globally, it has become well-established that to strengthen companies, be they private or state-owned enterprises (SOEs), there must be continuous investment of capital and human resources, as well as, customer satisfaction and public confidence in the entities.

To be able to attain these objectives, companies need to do more than just create a track record of producing goods and services and having a reasonable market share.

They must have good and effective management and be perceived to be properly governed. Proper corporate governance is globally considered as an important tool to achieve these aims.

The concept of corporate governance came about as societies tried to effectively manage complex activities. While economists believe that there is no other way of managing transactions outside markets and corporations, social scientists believe that there are many other models where transactions can be managed outside the market and firms.

These include culture, the power perspective and cybernetic analysis, information theory, limited life firms, worker control and ownership, compound boards, self-regulation and self-governance.

Often individuals involved in corporate governance apply what they believe is common sense, when in reality they draw subconsciously on long-established economic theory and assumptions that are challengeable.

Agency theory

Some high-profile business frauds and questionable business practices in the United Kingdom, the United States and other countries have confirmed the belief that business managers do not act as bona fide representatives of shareholders and other stakeholders but act in self- interest.

Much of the contemporary interest in corporate governance has been concerned with mitigation of the conflict of interest between managers and stakeholders.

Berle and G Means (1930) argued that with separation of ownership and control, and the wide dispersion of ownership, there was no check on the executive autonomy of corporate managers.

According to neo-classical economics, the root assumption informing this theory is that the agent is likely to be self-interested and opportunistic.

This has resulted in the agent serving their own interests instead of those of the principal. Two situations then arise out of the principal-agent problem: moral hazard and adverse selection.

Moral hazard arises when the agent’s action or outcome of the action, is only imperfectly observable by the principal.

Resource dependency theory

Resource dependency ideas were originally developed by Pfeffer and Salancik (1978). They observed that the board, especially the non-executive directors can provide the firm with a vital set of resources both in the form of specific skills as counsel and advice in relation to strategy and its implementation.

For example, outside directors, who are partners to law firms can provide legal advice to the firm which otherwise could be more costly if privately sourced.

Resource dependency theory allows the company to appoint a board of directors with different expertise as required at different stages of the firm’s life cycle.

For instance, a young entrepreneurial firm, even if it is owner-managed, can look to its non-executive directors as a source of skills and expertise that it cannot afford to employ full-time. More mature businesses can rely upon the non-executive as a source of relevant market or managerial experience.

According to the International Journal of Governance (2000), directors can also bring resources to the firm, such as information, skills, and access to suppliers, buyers, public, policy makers, social groups as well as legitimacy.

Stewardship theory

Stewardship theory has its roots in psychology and sociology and holds that managers protect and maximise shareholders wealth through firm performance, because by doing so, their utility is maximised.

Unlike the agency theory, stewardship theory does not stress on the perspective of individualism, but rather on the role of senior management stewards, integrating their goals as part of the organisation.

It is argued that senior management are satisfied and motivated by organisational achievement and responsibility and organisations will be best served to free managers that are not subservient to non-executive director-dominated boards.

While the argument for trusting managers to run corporations in the interest of shareholders for professional and reputational reasons may appear sound, experience of Enron and others indicate to the contrary.

Stakeholder theory

The stakeholder theory was first expounded by Freeman (1984), advocating for corporate accountability to a broad range of stakeholders.

Stakeholder theory challenges agency assumptions about the primacy of shareholder interest. Instead, it argues that a company should be managed in the interests of all its stakeholders.

For instance, employees are regarded as key stakeholders and Blair (1999), agreed that employees just as shareholders, are residual risk takers in a firm.

She further argued that an employee’s investment in a firm’s specific skills means that they too should have a voice in the governance of the firm.

Apart from employees, other groups like customers and suppliers have direct interest in the firm’s performance, while local communities, the environment as well as society at large have legitimate direct interest.

Corporations should, therefore, give stakeholders a direct voice in governance and nominate representatives of minority owners, customers, suppliers, employees, and community representatives to the board of directors.

Political theory

The political theory argues that the allocation of corporate power, privileges and profits between owners, managers and other stakeholders is determined by how governments favour their various constituencies. It has now been observed that over the last decades, the governments have been seen to have a strong political influence on firms.

Transaction cost theory

Transaction cost theory was first espoused by Cyert and March (1963), and later described by Williamson (1996). Transaction cost theory is grounded in law, economics and organisations.

Its underlying assumption is that firms have become so large that they in effect substitute for the market in determining the allocation of resources.

In other words, the corporation can determine price and production. The transaction cost theory is an alternative to the agency problem where managers, instead of using their positions to create wealth for themselves, they arrange the firm’s transactions to their benefit.

Ethics theories

Ethics is defined as the study of morality and the application of business, which sheds light on rules and principle, which is called ethical theories that ascertain the right or wrong of a situation.

According to the International Journal of Governance (2011), these include business ethics theory, feminist theory, discourse ethics theory and post-modern ethics theory.

Business ethics is where the business managers in the course of doing business should consider the impact of the transactions on stakeholders and society that is the rights or wrongs.

This is because corporations have become so large that they impact the lives of people in terms of jobs, goods and services and the environment.

  • Munhenga is a human resources and corporate governance professional. — [email protected] or mobile: +263 772 380 340/ +263 719 380 340.

 

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